On November 2, 2018 JSC MIA officially presented the modernized brand of the company.
The aim of the project "modernization of the brand of JSC MIA - rebranding of the logo and corporate identity.
On November 2, 2018 JSC MIA officially presented the modernized brand of the company.
The aim of the project "modernization of the brand of JSC MIA - rebranding of the logo and corporate identity.
The value of the upgraded logo:
The logo consists of a brand name (a bird in a square) and an inscription. The brand name consists of two elements. The first and the main element - "Golden eagle", the second element – "sky". The eagle represents flight, striving forward and upward. The logo depicts him soaring into the sky, which means striving for development, growth and innovation.
The mountain Golden eagle is also one of the symbols of the Kyrgyz way of life and is closely connected with the image of Manas – the hero of the Kyrgyz epic of the same name, the famous hero who United the Kyrgyz people.
The blue bird (Golden eagle) is depicted on the background of the blue sky inscribed in the square. Square is stability, stability, confidence. Blue color-pressure, strength, power, speed, flight, passion, adventure, energy, courage. Blue color-the sky, joy, trust, love of life, hospitality, positive attitude.
The softness of the color scheme and logo font speaks of traditional hospitality, care for each passenger and partner.
History:
In 2001, in accordance with the Concept of privatization was completed the reorganization of JSC national airlines "Kyrgyzstan ABA joldoru" with the release of three independent structures:
In April 2001, the Manas international airport joint-stock company became an independent enterprise, and on may 15 of the same year, it began to carry out an independent business as a legal entity.
Soon JSC MIA had its own logo, which depicted a bird - Seagull in flight. The Seagull as a symbol, meant revival, new life, the beginning of a new way. The visualization of the bird changed in different years, but the meaning of the logo remained the same.
And in 2010, when in connection with the resumption of the construction of the terminal "Manas-2" there was a need to bring the visual communications of the airport into one standard, the previous version of the logo was developed.
In 2012, JSC MIA patented the logo in "Kyrgyzpatent".